I need to diversify more
It’s been an ongoing struggle for me, but hopefully making the results public on this blog will help me to force the issue — I need to diversify. The chart at left shows my revenue sources for February — nearly 90% came from AdSense!
Part of that is simply my love for AdSense, and the fact that it’s just so easy to use. However, having it be 90% of the total revenue just isn’t very wise. Jennifer Slegg (”JenSense” to many of you) had a post about this very subject a few days ago, which helped inspire me to post this.
To go along with “every egg in the AdSense basket”, my site portfolio isn’t very diversified. I run a wide range of sites (around 20 in all), but one individual site earns about 80% of the revenue. My goals by the end of 2008:
- Have AdSense contribute less than 50% of my total revenue, but not lose any money from them, thus raising the total revenue.
- Have no single site earn more than 50% of the total revenue.
I’ll post again each month with updates on how this progresses.
April 1st, 2008 at 9:10 am
[...] month I posted some revenue stats about my sites, along with a few goals. I thought I’d try to re-visit that data at the beginning of each [...]